Sunday, February 15, 2009

Brand Loyalty


According to hiphopDX, Kid Cudi was tasered and arrested at the NBA All-Star Weekend event in Cleveland. Early word is Cudi was scheduled to perform at a party hosted by Reebok, and a fight broke out because Cudi wanted to wear his Air Jordans, threatening to stomp a Nike swoosh all over Reebok's stage. Obviously, this disagreement was worth a fight erupting between Cudi's crew and promoters.


If I were Nike, I'd be all over this promotion. Cudi took 20,000 volts in support of brand loyalty.


Please proceed in "don't tase me bro" jokes.